CASE STUDY

GRAPHIC DESIGN

The catalog of Sangrá was one of the most important pieces in the renovation of the image of the mark, since it had to reflect all the changes introduced in other fields.

Its preparation supposed a coordination effort, not only in the aspect of design, photography, but of suppliers of packing, cause we were in the middle of the process of change of all the labels and product boxes.

During the design stage a new need was detected: to make one more a smaller and economic version, magazine-like, to be able to make a distribution massive, without high costs. So a version to be printed in rotary press was also created.

The presentation took place in the fair Cosmobelleza 2006, in Madrid, and the result was excellent.